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How exactly Xiaomi derived benefits from the new $7b logo

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The round, delicate brand-new logo of Xiaomi is a simple retouch from its predecessor. What Xiaomi has done for a successful branding campaign It just took Xiaomi 4 years to make a move that had been expected to be revolutionary (the Chinese giant started their rebranding process in 2017). $7 billion was spent refining the logo, turning it from a square to a squircle, while retaining the original orange colour and the font of the letters 'Mi' inside the squircle. By and large, this is considered too much time and too much money for a minimal change.  Inside-the-box marketers would attach a style, a meaning, and a purpose to each of their brand identity elements. Or at least the brand overhaul should revolve around a visible and recognizable adjustment. What Xiaomi has done with its logo thus goes against conventional branding rules, but the benefits reaped from such a move are unquestionably great. Without any new products or services, Xiaomi has urged almost everyone to talk a
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iPad Pro with M1 Chip: Apple doesn’t want the iPad to replace the MacBook

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The iPad will hardly ever be a complete substitute for the MacBook. So what’s the point of pairing iPad Pro with such an industry-leading chip as M1 as the tablet doesn’t need to be any faster to handle signature “tablet tasks”? The experience of texting, tracking, storing – importing – and exporting files on a laptop has been optimized to a level that most alternative solutions tablets provide seem far-fetched. In 2021, while an iPad Pro resembles a high-end laptop in appearance, inherent divergences in their software and operating systems have made us hesitate to turn to the iPad for professional video editing, coding or content producing. Manufacturers have been very determined to make their tablets more versatile than ever, facilitating tablet use for work by introducing “productivity-boosting” gears and accessories. However, the similar general experience brought by iPad Pro M1, iPad Pro 2020 and iPad Pro 2018 signifies a fact: No matter how advanced the iPad can become or how f
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Why Nvidia’s RTX 3070 Ti makes nearly-perfect sense

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Opinions have revolved around how baffling the RTX 3070 Ti is. Despite revitalizing the 3000-series lineup, Nvidia’s RTX 3070 Ti is far from differentiating itself from the RTX 3070. This article will provide an unusual viewpoint: this confusion actually makes perfect sense. Why do we knit our brows looking at the RTX 3070 Ti? At its release price ($599), Nvidia’s RTX 3070 Ti is precisely $100 above the RTX 3070 and $100 below the RTX 3080, prompting a common expectation: the RTX 3070 Ti would be much faster than the RTX 3070 and only trivially less than the RTX 3080. Actual benchmarks let potential buyers down. 10% improvement upon the RTX 3070 means Nvidia’s own RTX 3070 Ti is a far cry from the RTX 3080, pointing out that this 3070 Ti would easily be considered a “bait product” for the two others when those GPUs eventually reach stable prices. The RTX 3070 provides the best p/p, while the 3080 aims directly to those who yearn for the best performance at below $1,000. So, what soluti
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