Since its release in 2016, TikTok has won considerable achievements in numbers. It took TikTok only two years to reach 1 billion users, while this milestone cost Instagram and Whatsapp 8 and 5 years, respectively. Is there any success formula behind its massive coverage and popularity? A grasp of human psychology Many people attribute the prosperity of TikTok to its clever marketing campaigns, algorithm or one-of-a-kind way of conveying information to the audiences. Its unique strategy actually revolves around how TikTok actually grasps user psychology. There might be opposing viewpoints regarding content on TikTok to be piffling, as TikTok at its dawn was a platform fraught with lip sync, singing and dancing short videos. However, the videos produce dopamine and endorphins, generating positive energy and prompting our satisfaction and happiness. Each time going through TikTok videos, the users feel they are watching something fun, entertaining, fulfilling, or skill-enhancing. When we ...