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Tiktok: A 5-year journey and counting

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Since its release in 2016, TikTok has won considerable achievements in numbers. It took TikTok only two years to reach 1 billion users, while this milestone cost Instagram and Whatsapp 8 and 5 years, respectively. Is there any success formula behind its massive coverage and popularity? A grasp of human psychology Many people attribute the prosperity of TikTok to its clever marketing campaigns, algorithm or one-of-a-kind way of conveying information to the audiences. Its unique strategy actually revolves around how TikTok actually grasps user psychology. There might be opposing viewpoints regarding content on TikTok to be piffling, as TikTok at its dawn was a platform fraught with lip sync, singing and dancing short videos. However, the videos produce dopamine and endorphins, generating positive energy and prompting our satisfaction and happiness. Each time going through TikTok videos, the users feel they are watching something fun, entertaining, fulfilling, or skill-enhancing. When we ...

[LOOKBACK] PC market booming in Q1 2021: Good preparation for a downturn?

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Q1 2021 was the quarter that marked the boom in every figure of the PC market. But does this imply a bleak, pessimistic course in the foreseeable future? Q1 2021 was the best Q1 in terms of PC shipments since 2015. Individuals, companies and organizations continually find themselves in need of new computers for study, work and operation, expanding the market prosperity, which began in 2020 amid the COVID-19 pandemic. The number of PCs distributed to retailers rose by 32% compared to the same period last year, with 70 million desktops and laptops reaching the end users, and this was the most significant market growth rate in the last 20 years. And the statistics didn't include the figures for Chromebooks. Adding the Chromebooks' numbers to the calculation, the PC market's volume actually increased by 47%. According to CNBC, though organizations were inclined to have their employees back at work and schools were open again, the market explosion showed hardly any sign of a hal...

The PC market: Competition to Saturation?

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Figuring out that 7nm or 10nm CPUs or recent GPUs can serve their long-term demands, many PC enthusiasts suddenly care less about future hardware… The global chip shortage has unexpectedly driven many PC lovers to be more content with their current setups or hardware they are lucky enough to buy. Becoming less demanding, many have managed to squeeze every fps from the hardware to enjoy whatever is in their hands. This situation seems familiar, especially when the roughly 6.5-inch rectangle-shaped smartphones reached their limit in many aspects around four years ago. After ongoing renovations in design, camera, battery life and ergonomics, smartphones seem to have reached their saturation point when mostly everyone was satisfied with what they’d got for their daily use. Later updates would ensure enhancements, but leaks, renders and improvements that barely affect real-life use lessen the mass enthusiasm towards a smartphone release event. But, PC may be on another route… The computer m...

[LOOKBACK] FidelityFX Super Resolution: It’s not AMD’s DLSS!

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Since Nvidia released its DLSS, a matching feature from AMD has been eagerly awaited. Finally, it’s named FidelityFX Super Resolution, with the striking ability to be integrated into any hardware you want. Despite having not shown up in any AMD hardware items or provoking controversy in the PC world, FidelityFX Super Resolution (FSR) poses an explicit threat to Nvidia’s DLSS. Its functions and how it gives users more fps for free are not revolutionary, but by no means is the FSR a clumsy duplication of DLSS. This feature would surprisingly be outpacing Nvidia’s counterpart. FSR’s working mechanism FSR and DLSS bear close resemblances in the way they streamline our frames. The newest graphics feature from AMD helps refine images, making in-game frames look like they are rendered at a higher resolution than they actually are. In other words, a game at 1080p boosted by FSR would render a playback experience much like that of 1440p. FSR’s final effects on our frames are not a far cry from ...

iPad Pro with M1 Chip: Apple doesn’t want the iPad to replace the MacBook

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The iPad will hardly ever be a complete substitute for the MacBook. So what’s the point of pairing iPad Pro with such an industry-leading chip as M1 as the tablet doesn’t need to be any faster to handle signature “tablet tasks”? The experience of texting, tracking, storing – importing – and exporting files on a laptop has been optimized to a level that most alternative solutions tablets provide seem far-fetched. In 2021, while an iPad Pro resembles a high-end laptop in appearance, inherent divergences in their software and operating systems have made us hesitate to turn to the iPad for professional video editing, coding or content producing. Manufacturers have been very determined to make their tablets more versatile than ever, facilitating tablet use for work by introducing “productivity-boosting” gears and accessories. However, the similar general experience brought by iPad Pro M1, iPad Pro 2020 and iPad Pro 2018 signifies a fact: No matter how advanced the iPad can become or how f...

Zen 3+ and AMD’s emphasis on the gaming laptop market

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According to AMD’s newly-released roadmap for laptop CPU, AMD will pair their mobiles with refreshed Zen 3+ in 2022. AMD’s CPU 6000-series for mobiles in 2022 carries the 6nm lithography process, and this is why it’s called Zen 3+, as the predecessor Zen 3 includes a 7nm-node CPU. How exactly will this chip make a difference for AMD? At the outset, if AMD continues their partnership with TSMC, it’s admitted that there would not be as many renovations of Zen 3+ (in comparison with Zen 3) as expected. TSMC’s 7nm and 6nm nodes are not clearly distinct in performance, and Rembrandt is not even a fresh product lineup to strict eyes. However, we should not overlook the delicate retouches made by the US-based manufacturer. Chief among them are the well-known RDNA 2 graphics cores, while the Ryzen 5000 mobile employs old Vega counterparts. This integration would promise a well-boosted performance for upcoming gaming laptops running AMD’s CPUs. Specifically, the new graphics cores offer better ...